My Little Yoni reminds & inspires women to connect with the unique, creative, expressive power of their vagina.
Little Yoni first came into existence in 2011 when founder Ariel White took a magical voyage to Bali, Indonesia to bring this vision to life.
How It Began:
It began with a dream… literally. A geek for naming things and all things women’s empowerment, Ariel first came up with the name MyLittleYoni.com. She knew it was going to be something special for women, but didn’t know what exactly. A few weeks later she had a dream about these amazing, colorful, fun, quirky characters that looked like Yonis, with eyes and smiling mouths, hearts and wings, some with arms and legs, and all with an incredible playfulness and freedom! My Little Yoni was visiting Ariel in dreamtime and letting her know they wanted to be made in real life! She woke up excited, now knowing what the name belonged to... Ariel meditated on the vision and asked the the spirit of My Little Yoni about where the best place to have them made might be. While Ariel was already clear on the design, she knew she wanted to bring masterful seamstresses on board to help with the actual construction of the dolls. The message she received was very clear: My Little Yoni needed to be made in Bali, Indonesia!
Ariel's Connection to Bali:
Starting at age 12, Ariel began having a powerful connection to Bali. It all started when she was doing a research report on the Indonesian province and read about their death rites and cremation rituals. What stood out to her most was the vibrant colors and costumes employed in the ceremonies, the food, the offerings, the music, and the celebratory aspects of honoring a person’s passage into the next form. Even at her young age this deeply intrigued Ariel, making much more sense than the solemn funeral rites she had experienced in the West. She always knew she would travel to Bali one day, but never could have imagined that My Little Yoni would be the inspiration to bring her there!
Bali is filled with an aura of intention and ceremony. Steeped in ritual and sprinkled with gorgeous temples, the island is known for having a high ratio of sacred artists, who weave prayer and positive intention into their creations. My Little Yoni required having a high level of artistry and loving positive intention in its crafting so that the mission of what they represent would translate into their creation, without losing any of its magic.
With Bali decided on as the birthplace for the Yoni dolls, Ariel began making travel arrangements for her trip.
She said “no” to tempting offers (like a week of adventure and performing at Burning Man), in order to stay committed to this most precious assignment of making My Little Yoni a reality.
She reached out to several friends who had clothing and jewelry made in Bali to get in touch with potential artisans prior to arriving on the island. Having meetings already set up seemed like the rational and prudent thing to do before traveling to the other side of the world… But for some reason, things just weren’t lining up! Friends either responded with the same sort of story, “I just don’t know anyone in Bali who could make something like that,” or she got no response at all.
But rather than going into anxiety or stress, Ariel brought her conundrum up with the Yoni gods :) She went into meditation and asked for guidance. The message she received was clear: simply go to Bali and have total trust that the perfect person to make My Little Yoni would naturally be magnetized to her.
Really? Travel to the other side of the planet on blind faith? That’s quite a tall order, you sassy yonis!
However, Ariel obliged. She trusted the intuitive guidance that if she continued to try and set things up prior to arriving in Bali that she would, a) stress herself out b) waste her time and energy, and c) miss out on the synchronistic magic of Bali that's possible when it comes to merging strong intention with inspired creation.
Even though it stretched her way beyond comfort level or logic, when it came time to embark on her journey, Ariel was prepared only with sketches of the My Little Yoni design and a strong faith that she would meet the perfect artisans to bring this vision to life.
After a delirious first night’s sleep, Ariel’s dear friend Ceslie took her to a beautiful lunch in the countryside overlooking hand-terraced rice paddies. They met a friend of Ceslie’s for lunch, and over some chilled rose water, Ariel shared about the purpose of her trip. YONIS. My Little Yoni, to be precise. Amazingly, this brand new acquaintance suggested Ariel connect with a local woman named Madé, (Mah-day), a very skilled seamstress, who lived a few villages over. They set up a meeting for the next day!
Less than 36 hours after arriving in Bali, Ariel sat face to face with one of the sweetest women she had ever encountered. Even though there was lots of giggling and probably some thoughts of “who is this crazy lady all about making plush yonis?” Made agreed to make the first prototype of My Little Yoni. She told Ariel that she had a pattern maker she would take the project to and that they could meet again in a week’s time to go over results. Ariel gave her all of her hand drawn designs and crossed her fingers for a successful first round.
A week later they met and Madé had some bad news. The pattern maker had refused to take on the project saying that in Bali they don’t make stuffed animals or three dimensional cloth objects! It was too complicated for the pattern maker to do. Madé explained that in Bali children played with carved wood toys and that to make a 3 dimensional cloth object or toy was totally outside of the Balinese framework. However, before Ariel’s spirits could plummet too far, Madé said that when the pattern maker said “no,” that she had decided she would personally try to make the design work! It wasn’t easy, but Madé tried over and over until she was satisfied with a first prototype to bring to the meeting. Ariel was overcome with gratitude for Madé's determination and commitment to the vision. Even though it would take them another two rounds of prototyping to dial in the design that was true to Ariel’s original dream, Madé turned out the be the perfect woman to bring My Little Yoni into physical form.
Ariel felt deep awe that Bali had in fact worked its magic so quickly and effortlessly, bringing her the perfect artisan to help create the Yoni dolls.
This initial process of creation, based on sheer magnetism and intention alone, deepened Ariel’s inspiration for bringing My Little Yoni to the world.
After they were first created, Ariel began by bringing 100 My Little Yonis (each handmade and entirely unique), back to the United States with her.
Her first customers were savvy women, sex educators, and even high powered entrepreneurs. (If you ever go to award winning offices of MindValley in Malaysia, we’re told that a crew of My Little Yonis sit proudly in the brainstorm room). More Yonis arrived from Bali and Ariel wondered how she was going to sustain the growing popularity all on her own. There clearly were raving fans, every time Ariel brought the My Little Yoni out in public or posted them on Facebook, women wanted to bring them home.
However being a multi faceted entrepreneur, Ariel was not ready to ride the Yoni train full-time. She knew she would need the right team to bring My Little Yoni out to the world at a bigger level. And so for many moons My Little Yoni went into hiatus while Ariel created compatible partnerships and assembled the angel team to create the foundation needed to share My Little Yoni properly.
In 2013 My Little Yoni made a trip to Necker Island where she got to hang out with incredible female entrepreneurs, including Sir Richard Branson (we’re still not sure he’s recovered from that meeting). In 2014 Ariel partnered with some key team members to start building a digital media company for Lovers and natural beauty called Amant. Later that year, Ariel moved to Los Angeles and dove head first into producing media material that tells empowering stories of Love and sensuality. 2015 saw the creation of online courses focusing on female pleasure and self-love, reaching women worldwide, with My Little Yoni as a happy tool in the process. While Ariel focused on media production and creative directing various photo shoots, My Little Yoni would start making appearances, delighting crew and talent alike! From hip stylists, pregnant TV stars, R&B icons, and up and coming pop stars, My Little Yoni began sparking the hearts of fans again. Ariel realized she couldn’t keep My Little Yoni under wraps any longer, so she created their first website, getting written up in publications like Latina Magazine.
Soon after, the online store and inspiration portal opened up with sassy new colors, celebrity hashtagging, and gleeful fans cuddling their very own, unique My Little Yoni close.
But when it really started getting interesting was in the fall of 2016, just before the fateful election, when Ariel met Eve Ensler & Susan Swan, the powerhouse women behind the organization V Day.
Seeing the natural fit of iconography and mission, Ariel vowed to support the work of V Day around ending violence against women, in any way she could. They formed a partnership where a percentage of My Little Yoni sales goes to support V Day initiatives worldwide.
With the inauguration of the 45th POTUS in early 2017, women & the men who love them, took to the streets in peaceful protest. Tens of thousands of pink pussy hats were donned as millions of people marched in the name of women's rights worldwide. And My Little Yoni began ramping up with more outreach and commitment to join the movement in solidarity. This is when Ariel conceived of the idea of the "Yoni Revolution Handbook," creating art + daily practices to assist women in taking care of themselves in the midst of radical change and inspired activism.
Exciting times lie ahead that require us, as women, to speak up powerfully, love ourselves fully, and support each other deeply. This is just the beginning and My Little Yoni is honored to be a companion and colorful inspiration along the journey.
Stay tuned for more campaigns and initiatives in the months ahead...
Ariel 💋 Founder of My Little Yoni